Our story
Tequila For All
el Jimador was born at Casa Herradura with a desire to make
premium 100% Blue Weber Agave tequila worth discovering
for yourself. Every glass is an invitation to taste the true
character of our tequila— Sip for yourself
Universal Standards
Approachable, genuine, and crafted with unwavering quality.
Every drop of el Jimador delivers its authentic character
in a way only you can define.
Step 1
Planting
The heart of tequila is the agave plant—these generational succulents are the essence of el Jimador tequila.
Step 2
Harvesting
A precise swing of the coa allows the jimadores to expose the heart of blue Weber agave.
Step 3
EXTRACTION
The piña, or the heart of the agave, offers its juices and natural sugars.
Step 4
FERMENTATION
Open-air tanks allow natural yeasts to ferment and transform the liquid.
Step 5
DISTILLATION
Twice-distilled for crystal-like clarity, el Jimador tequila delivers crisp flavor.
Step 6
AGING
With the exception of Silver, el Jimador tequilas rest in American white oak barrels.
character in each pour
